CATENA ZAPATA ESTIBA RESERVADA

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Wine auctions: a new era dawning?

by Rucker Alex

The news of the night was that someone paid $1200 pesos for a bottle of red wine. But the talk didn't stop there. Another wine, bottled in the year 1926, sold for $1000. One of Argentina's first dedicated wine auctions was held last week, and while providing a peek into the small but growing world of Argentine aficionados and collectors, the event also doubled as a bold litmus test for the marketability of Argentine wines. The positive reception may indicate the dawn of a new era for an increasingly sophisticated domestic market of wine collectors and consumers.

The auction was organized by Cavas del Sur, the first auction house in Argentina specializing in unique and rare wines. The 200 people who came to bid, sip, gawk, or track the sales included wine collectors, restaurant owners, winery owners, sommeliers, industry folk, and the curious. The majority of the wines were from Argentina bodegas, and reserve prices ranged from $10 to $1000 pesos. The event took place at the Hotel Sofitel in the Recoleta neighborhood of Buenos Aires.

ARGENTINA'S FIRST WINE AUCTION HOUSE

Founded in 2004, the Cavas del Sur team of six includes sommeliers, as well as professionals in finance and marketing. Inspired by Argentina 's burgeoning wine industry and encouraged by some of its collectors, they decided to start a business. “Of course the industry is improving a lot, and we thought we needed a different sales channel,” explains Joaquin Santamarina, one of the partners in Cavas del Sur. “We're targeting a secondary market.”

Partner Andrés Rosberg believes auctions have the potential to shape the industry. “It has the power to change the way wines are bought and sold in Argentina, and the rest of Latin America, actually. Also, it provides the market with a lot more dynamism and it helps set prices.”

The dynamism was illustrated in particular through one unidentified buyer's bid escalation to $1200 for a bottle of Mendozan 1994 Catena Zapata Estiba Reservada. It is the fourth harvest from this vintage, and contains about 80% Cabernet, blended with Merlot and Malbec. “We are very happy about what happened,” said Maria José Coll, the pleased Brand Manager for Catena Zapata. “We think the Catena is a collectible.” Quality and scarcity account for the price: she estimates that there are only about 100 to 120 bottles from this harvest still in the market.

The bids highlight confidence in domestic products. “Argentine wines can be aged, and age beautifully. Investors and buyers are willing to pay premium for those wines,” asserts Pedro Qüerio, a partner in Cavas del Sur. Rosberg continued, “People are ready to buy special editions, old vintages and other rare wines in a different manner, and they are ready to pay a lot of money for them if the wines are good, they trust the auctioneers, and the prices are not ridiculous.”

Eighty percent of the wines offered were from Argentine bodegas, including Catena Zapata, Enzo Bianchi, Yacochuya, Alta Vista Alto and Achával Ferrer Finca Altamira. The others included European wineries such as Lafite Rothschild, Mouton Rothschild, and Latour. Though 85 of the 90 lots were purchased, nearly all of the imports sold at their base price. Qüerio explains this is because the attendees were more familiar with Argentine wines; “they tend to pay more for what they know.”


WINE MARKET BROADENS, DEEPENS

http://ruckeralex.com/media/articles/04-jun_auction.html

此酒為阿根廷 Catena Zapata 酒廠的酒

Catena Zapata 的酒分國內版及國外版有些不同

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好酒 也可以感覺到 酒的淺力重量 在我店裡有剛進來的 2004 2005 分為 130 120$

本身還沒喝過 但我已賣出一箱了 (單瓶賣) 真的很有淺直~